We Gonna Be Alright by Derrick Whitfield

Day 31 — Poster posted on March 5, 2024 (Extra Innings)

Derrick Whitfield

Located: Atlanta, GA

Tell us about yourself:

What up! I’m Sr. Derrick Whitfield Sr., your go-to Graphic Designer for unconventional brands seeking to make a real impact.

Proudly collaborating with respected clients, my work has blessed renowned platforms like the House of Blues, BET, The 2021 Sundance Film Festival, The Grand Hyatt San Diego, The Hyatt Regency San Diego, TBN Christian Network, JESS SIMS – Peloton Instructor, House of Harlow 1960, and the Gathering Spot in Washington D.C., Nike NYC and Hypebeast.

What is the inspiration behind your poster design?

The inspiration of the design colors are the Nike Cortez/Kendrick Lamar White Ale and Brown shoe. The typography draws inspiration from Black Panther and Kendrick Lamar’s contribution to the soundtrack

Why do you love being creative?

Being a creative is a great stress reliever. I get to be re-live my youthful days through creativity, before bills, adult pressures, kids, responsibilities, spouse, etc. lol!

Tell us about your experiences in the design world…

My experience is an interesting one. Before 2015, I knew nothing about design, programs, or creativity as a career. The only skill I had prior to my design journey was drawing since childhood. After separating from the service in late 2014, I enrolled in college for design. When I walked into college, I walked into business because I did have enough sense to do the research and saw that the numbers for black designers were extremely low. It’s been a long road for me and very challenging because I’ve had to learn EVERYTHING from teaching myself design and the business of design. I never felt truly accepted within the design community, never hired for design jobs despite applying to hundreds of them. But as all black people do, I put my business on my back and worked it!

How can we create a more inclusive design world and ensure that Black people are represented?

To be honest, I don’t hold my breath for design inclusion outside of the African American community. For the past 10 years I’ve been in business, I’ve seen a lot companies and organizations commit to non-exclusivity except for Black History Month and Juneteenth. In order for the design world to be more inclusive within the African American community, I think black-owned businesses need to simply invest in and patronize black designers.

In general… How can we make more equity or equality for us?

Collaborate with other Black designers and Black-owned businesses as allies to leverage collective strengths, share resources, and create supportive communities that foster growth and empowerment.

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