Let’s Get In Formation by Lauryn Samson

Day 32 — Poster posted on March 6, 2024 (Extra Innings)

Lauryn Samson

Located: Philadelphia, PA
Pronouns: She/Her

Tell us about yourself:

Bonjour, I am Lauryn, young graphic design student with a passion for color theory and typography. I’m excited to learn new skills and be part of a creative community, driven by the thrill of new projects. I draw inspiration from my surroundings and French background. Overall, I’ll describe myself as a passionate and motivated individual with a strong interest in the design and entertainment industry.

What is the inspiration behind your poster design?

When I heard the sentence ‘Let’s get in formation,’ I immediately thought about the Beyoncé song. Afterwards, as I sat down to start my design process research, I focused on describing the word ‘formation’ in the best way possible. My thoughts centered around a group of people coming together to form a powerful force as a community. This inspired me to design a poster that could represent a call to people, urging them to get in formation, perhaps for a big event like a concert. I envisioned using a rough typography outline style to give the poster the appearance of being multiple campaign posters plastered around town.

Why do you love being creative?

Being creative helps in various ways, primarily serving as a relief for the mind, spirit, and energy. I’ve discovered that every time I start a new creative journey, regardless of the medium or type of project, it takes me through different stages of happiness and frustration. However, the end result always revolves around bringing me joy. Witnessing my ability to accomplish something outside of my comfort zone is immensely satisfying. This is why I appreciate creativity – each time I engage in it, I challenge myself and ultimately derive more joy from the process.

Tell us about your experiences in the design world…

As a young designer, I make it a point to infuse my art with my roots. Through the creative process, I aim to bring representation that emphasizes the importance of both remembering our heritage and creating a sense of accomplishment and pride for the next generation. Each day, I take pride in my efforts to make the Black experience in the design world more navigable. I’m excited to be the witness of the progress we’ll make in the coming years and how far we can push the boundaries, reshaping and enriching this experience.

How can we create a more inclusive design world and ensure that Black people are represented?

To create a more inclusive design world and ensure representation for Black people, our community must be ready to discuss diverse hiring, investing in education through supportive design programs. We need to ensure diverse leadership, empower thoughtful collaboration, and celebrate Black designers at all levels. Crucially, we should regularly assess and adapt strategies, acknowledging our accomplishments and anticipating what’s coming.

In general… How can we make more equity or equality for us?

To promote equity and equality, start by educating yourself and others on the issues at hand, advocating for inclusive policies, and supporting organizations working towards these goals. Actively address biases, promote diversity in leadership, and foster inclusive practices in your workplace and community. Support educational opportunities for underprivileged communities and engage in initiatives that promote fairness and equal opportunities. Achieving equity is an ongoing process, so stay informed and adapt strategies as needed.

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