Action by Betremariam Tebebe

Day 23 — Poster posted on February 22, 2023

Betremariam Tebebe

Pronouns: she/her
Located: Hamburg, Germany

Tell us about yourself:

I’m an art director and multidisciplinary designer based in Hamburg. My work specializes in the conception of campaigns, creating brand identities, and aligning their goals with the current speed of the new generation. I have worked freelance and on a permanent basis with a broad range of clients from Amnesty International to ALDI.

What is the inspiration behind your poster design?

The Word ‘Action’ holds so much political weight. Action to change the world, systems, or people. But I felt it would have been the heaviest approach. Black History Month is also Black Story Month and Black Joy Month. We are not mourning fights our ancestors fought but celebrating everything they gave us through stories and actions. And I felt the strongest visualization of black Actions is where black directors and actors chose to use their craft to show us our stories and give us a chance to see ourselves in media. I feel this way of action is the most joyful and powerful.

Why do you love being creative?

I can show people other perspectives by being creative. Lure them out of their comfort zone, and question their thinking patterns. Creativity is such a vast field of opportunities that I have no chance of ever getting bored.

Tell us about your experiences in the design world…

Exhausting, Challenging but Rewarding. It is a fight to design in a white-dominated space and get your voice heard. But I feel every step we make now will only make the change swifter and more painless for the coming generation.

How can we create a more inclusive design world and ensure that Black people are represented?

Get your voice heard and challenge people. Even if at your discomfort.

In general… How can we make more equity or equality for us?

We need to connect more, start our own table, our own agencies.

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